Content writing(name-Pragati)

Different Types of Digital Ads 

Now that digitalization has increased, it is important to enhance brand awareness and provide marketers with new approaches and ideas that help digital advertising business owners and marketers leverage their brands through digital tools and display ads like PPC ads, Display ads, Discovery ads, and Shopping ads. Due to the increase in digitization, it’s important to reunite the strategies and make them showcase your brands and reach the maximum audience.

Display Advertising

It is the main concept in digital marketing that is displayed on websites, apps, or social media platforms to make everything attractive with images, graphics, and contains links by which users can just click the sites and easily invest in brands or can retarget the audience and their choices.

Types of Ads

1. PPC

PPC means pay-per-click, which allows advertisers to run ads on SERPs based on organic ads, and search engines like Google and Bing offer various sources to boost audience traffic. So PPC is a great ad that enhances and drives traffic and conversions from search engines

2. Mobile-Specific Ads

 Mobile-based ads appear on devices, help in targeting audiences, and help in creating mobile-friendly ads that are optimized and used for mobiles. These are usually seen in search results and mobile apps that have sponsored ads. The ads can be seen in the form of text, videos, calls, or in content format.

3. Video Ads

Video Ads are the ads inside online content. A business can use it to increase its brand awareness, which can be done through brand visibility and customer events that are live-streamed. Video ads are effective, and they instantly engage the buyers to make a purchase or sale for a long time.

4. Social Media Ads

Social media ads are a combination of free and paid ads on different social media platforms that are designed for social media. They can contain images, videos, posts, or reels. They can be present in the newsfeeds or found in the sidebars.

Conclusion

In this blog, you will gain knowledge about different types of digital marketing ads that engage and provide brand awareness. These ads help in retargeting the audience.

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