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 What are the Features of SERP?

SERP features are the results that are displayed on search engines. They are the output of the user’s query when typed. When users type a query they are displayed. SERP is a Search Engine Result Page.

If a user types a query in the search panel like “for the keywords->” white shoes then that is a type of commercial keywords”, informational keywords like the feature of vivo iPhone. So based on the user query a display result or preview is called SERP.

The results can be organic or paid based on users’ information or queries on Google. Features of SERP comprise the snippet, and knowledge panel.SERP features are a set of relevant useful information that increases user search experience.

Features of SERP

1. Featured Snippets

They can be displayed or regular organic results that are referred to as no positions in rankings. It is a highlighted part of the text or video of a website that provides small and direct answers to user’s queries. Sometimes they might pop pop-up or can be converted.

2. Knowledge Panel

Google uses a panel to provide a quick and effective overview of things, places, and people that comprise dates and other images. This panel appears at the corner of SERP in laptop results and is seen on the top of mobile devices.

3. Image Pack 

The image pack is a set of images that appear in a row when a user looks for images on the results display. Through the search tab a images are entered and seen on the tab. Where different pack of images is seen.

4. Top stories and feeds

Top stories or feeds play an important role when you are looking for stories or feeds. A carousel of images is displayed when a user is looking for some story or a feed in SERP.

5. People Also Ask

It is an automatic set of questions that are generated when a user looks for some queries or topics related to their niche. The PAA box questions are a set of questions that help in a better and quicker understanding of questions without clicking on results.

Example- User looking for queries “ STORY OF A GHOST”

THE PAA( will display )

Is there any story of a ghost?

Are the ghosts real?

What are the types of ghost stories?

Conclusion

In this blog, you will get information about the features of SERP that comprise these points.  These points will enable and help in serp features and its preview.

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